Ashwin
KS

I run Product at CashRich. We help people invest in mutual funds, the simple way. 350K+ users and counting.

What I do Say hello

Role

Head of Product

Platform Users

350K+

Experience

14+ Years

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01 / About

I like building things
people actually use

I've been in tech for 14+ years now. Started out writing code, moved into product. Currently I head Product at CashRich, a mutual fund investment app used by 350K+ people across India.

Before this, I spent 5 years at Drishtant building HR software for non-profits. Everything from the UI to the mobile apps. That's where I got comfortable doing a bit of everything.

I studied at C-DAC (PG Diploma), worked in logistics at Allcargo before that. The mix of different industries helps. You pick up patterns that carry over.

14+

Years Experience

350K+

Platform Users

Years at CashRich

4.5★

App Rating

02 / Journey

How I got here

2019 - Present

Head of Product Management

CashRich (CR Fintech Pvt Ltd)

Own the product roadmap. What we build, why, and in what order. Shipped Dynamic SIP, Smart Triggers, Family Portfolio, NRI flows, and more. Grew the platform from a few thousand users to 350K+.

2014 - 2019

Manager, Product Development

Drishtant

Built HR management software for NGOs. Did everything: designed the UI, wrote Cordova mobile apps, built the web platform, handled support. Small team, so you learn fast.

2013 - 2014

PG Diploma in Software Technology

C-DAC (Centre for Development of Advanced Computing)

Decided to go all-in on software. C-DAC's program is intense. System design, algorithms, databases, the works. This is where things clicked for me.

2011 - 2013

Executive

Allcargo Logistics Ltd

Worked at one of India's biggest logistics companies. Got a real sense of how large operations run. The processes, the coordination, the moving parts.

2010 - 2011

Executive

MHTC

Where it all started. First proper job out of college. Figured out what I liked and what I didn't.

03 / Expertise

What I'm good at

Things I've spent enough time on to actually be useful.

🎯

Product Strategy

Deciding what to build next and making sure it actually matters. Roadmaps, prioritization, talking to users. The usual.

📱

Mobile UX

Most of our users are on phones. I think a lot about how screens should feel. Quick, clear, no confusion.

⚡

Fintech

Mutual funds, SIPs, compliance, AMFI regulations. I've spent 6+ years in this space. Know the domain inside out.

🛠️

Coding

I still write code. JS, Python, Vue, Node. Not just managing people who do. Helps me call BS on estimates too.

🤖

AI & Automation

Built my own AI assistant (Night Fury), play around with Claude, automate whatever I can. If a task repeats, it gets scripted.

👥

Getting People Aligned

Dev, design, business. They all want different things. I make sure we're all building the same product, not three different ones.

04 / CashRich

What we've built
at CashRich

CashRich

CashRich is a mutual fund investment app. We've been around since 2018, 350K+ users trust us with their money. Here's some of what I've worked on:

Dynamic SIP / Invests more when markets dip, less when they're overheated. Beats regular SIPs over time.
Smart Triggers / Get a nudge when markets hit your buy zone. Set it and forget it.
Family Portfolio / Track your parents', spouse's, and kids' investments from one screen.
NRI Investing / Open an account from abroad, start investing. We handle the paperwork.
Security / Cert-In verified, OWASP compliant, AMFI registered. People's money, no room for shortcuts.

Good morning,

Ashwin 👋

Total Portfolio

₹12,45,890

↑ +18.4% returns

Active SIPs

This Month

+₹24.5K

Dynamic SIP

Active

Triggers

3 Set

05 / Tech Stack

Stuff I use

Not all at once, but these come up often enough.

JavaScript TypeScript Vue.js Python Node.js React Cordova REST APIs MongoDB PostgreSQL Git Figma Jira Asana HTML/CSS NGINX Linux Docker Firebase Analytics CI/CD Parquet Claude AI Agile/Scrum

AshwinKS

I like building thingspeople actually use